From the measurement desk

Written for the question you actually typed.

Each piece answers one owner question in the owner's words, with the measured data we have and arithmetic anyone can check.

The silent failure

People say they contacted us through the website but we never got anything — what's happening?

The dead-notification failure, explained: why it's the most common silent break on the local web, and the five-minute test that exposes it.

Marketing math

We doubled our ad budget and leads barely moved — were the ads bad?

Maybe. But check the flow before firing the agency: how a leaking form makes good campaigns look bad, and how to tell which one is failing.