What happens after Submit is a measurable fact.

The four axes

• Response speed (30%). From submission to a real, personal response — during business hours and outside them. An auto-acknowledgment counts only if it carries a genuine next step.
• Hours coverage (25%). What a submission arriving Saturday morning gets back before Monday. Forms are the after-hours channel; scoring them on business hours alone would flatter everyone.
• Follow-up persistence (25%). How many times a non-responding form lead hears from you. One reply is a coin flip against a busy person's Tuesday.
• Channel coverage (20%). Whether the ways customers actually reach you — form included — are all watched and answered, against what's expected for your business type.

The free score vs. the $500 first fix

The free score is what you tell us, labeled as that. The first fix is a week that ends with your form answering people. Days one and two: timed test submissions through your real form — different hours, weekend included, with your written permission — logging what a submitter experiences and where each submission lands, timestamped at the source. Days three and four: ONE fix from the menu below, built and running. Day five: the before/after in writing.

The menu (your report's worst axis picks)

• The Form-Response Install (speed worst — most common). Every submission gets an instant acknowledgment with a real next step, and lands in a named person's pocket as an alert — not an inbox nobody owns.
• The After-Hours Responder (hours worst). The 9pm submitter gets a real reply with a booking link instead of silence until Tuesday.
• The Follow-Up Ladder Install (persistence worst). Unanswered submissions get a three-touch sequence instead of one attempt and a shrug.
• The Channel Net Install (channel worst). The form or inbox nobody watches, wired to alert a human.

One fix per $500, from this menu — the cap is what keeps the price honest. Scope beyond the menu is the full build, quoted in writing.

What we don't do

• No access to your website or systems needed — we measure from the outside, like a customer.
• No probes on channels or windows you exclude. Permission is written and explicit.
• No padded findings. "Your form flow works" is a deliverable we're glad to hand you, in writing.

Prices on the page, where they belong

The first fix is prepaid and scheduled online in one step. If your baseline shows the flow already works, we install the menu item you pick anyway or hand you that finding in writing — your call.