What owners ask us.

That's the diagnostic signature — this leak is silent by design. The customer assumes you ignored them and quietly books elsewhere; your inbox shows nothing missing. Two quick self-checks: submit your own form at 9pm tonight and see what comes back, and ask whoever "watches" the inbox how many submissions arrived last week. If either answer is fuzzy, the free score is three minutes.

No — they're answering a different question. "The form delivers submissions" is their job, and it's probably true. "Every submission gets met by a person with a next step, fast, at every hour" is nobody's job at most businesses. That second claim is what we measure.

They're DIFFERENT — form fillers are often after-hours researchers doing serious comparison work. In a live business we measure, inquiries arriving in the "worse" windows closed at 67% once actually engaged — better than the daytime ones. The quality problem is usually an aging problem wearing a disguise.

Every test submission is logged the moment it's sent, and every response is logged the moment it arrives — captured as events when they happen, not reconstructed from memory afterward. Evidence, not recollection.

Any local business whose website has a contact, quote, or booking form: practices, home services, professional services, studios, auto shops. If people can type their name into your site, this applies.

Low volume makes each lead worth MORE, not less — at 5 a week, losing 2 to a dead flow is a 40% leak. And low reported volume is itself a symptom worth checking: sometimes the flow is eating submissions you never learn about.

Owning the pipe and the pipe working are different facts. The discovery tests the whole chain — form to system to human to reply — from the outside, which is the only view the customer ever has.

No. We measure like a customer: through the public form, from the outside. That's what keeps it honest.

Ten questions: your business type, submission volume, where submissions land, what happens after hours, response speed, follow-up count, customer value. You get a 0–100 score, four axis scores worst-first, and a written report with a monthly cost estimate from your own numbers.

The written analysis is produced by Claude, an AI model, from your answers and computed scores only — every claim traces to something you said. The scoring is published, deterministic math. We name the AI because it's true.

Five business days of timed test submissions through your real form — mornings, evenings, the weekend — per your written permission. A handful of ordinary-looking inquiries, clearly disposable when reviewed afterward. Then the measured report beside your self-reported one, and a working session on what it found.

They're a few ordinary inquiries in a normal week, indistinguishable by design — measuring the flow as it really runs is the point. Every probe is identified to you after the window closes, and none book real appointments.

Free audits are sales calls in costume — priced at zero because the product is the pitch at the end. The $500 buys five days of real measurement with no pitch obligation: if your flow measures clean, "confirmed working, here's proof" is the deliverable and the engagement can end there.

Builds start at $2,500, quoted in writing after the discovery, scoped to where your flow actually leaks. The floor is published because hidden prices waste everyone's time.

That's the number your free report estimates — submissions × miss rate × close rate × customer value, from your own answers. The math is here, fully in the open. For most businesses it's four to five figures monthly, running silently for years.

It's priced as its own deliverable — that independence keeps the findings honest. When a build follows, the discovery becomes its baseline and the post-build remeasurement is included.

You have the report and the estimate. Clean score — keep it, you're done. Leaking score — the report's next step is the discovery, booked and prepaid online in one step. No drip of "just checking in" calls.

Then you own a timestamped report proving your flow works — genuinely useful the next time an agency pitches you a rebuild for a problem you don't have.

The discovery is priced to stand alone, so "no significant leak" is a deliverable we can afford. Every finding carries timestamps you can check. Estimates and measurements are labeled separately in writing — padding would show.

Don't — verify. The score is free and shows its work. The discovery is $500 against timestamps you can inspect. Every step is sized so you're never trusting us past the evidence in hand. Who we are: about page.